I’ve been running paid ad campaigns for years, and if there’s one thing I can say for sure, it’s that the landscape is always changing. The old ways of manual bidding, gut-feeling targeting, and A/B testing are slowly being replaced by something more efficient: artificial intelligence.

Home service businesses such as plumbers, electricians, HVAC specialists, and landscapers can no longer rely solely on word of mouth or traditional advertising to grow. Digital advertising offers a powerful toolkit to help these businesses connect with potential customers, build trust, and generate leads at scale. Here’s how home service businesses can effectively leverage digital advertising to acquire more leads.

As a restaurant owner, based in NYC, serving great food is only part of the recipe for success. Reaching your target audience and building a loyal customer base are just as essential. That’s where digital marketing comes in. With the right strategies, you can share your passion for food with the people who will love it most—and keep them coming back for more.

As we step into 2025, I wanted to take a look back at what strategies have been working for the local businesses that I work with, and evaluate the strategies that I’m most interested in proposing to clients in the new year.

While newer advertising platforms like TikTok present advertisers with new opportunities, I haven’t personally seen another social platform perform as well as Facebook/Instagram for driving web-based conversions.

By understanding the different stages of the marketing funnel and the specific goals of each stage, businesses can develop a targeted and effective marketing strategy that engages with their target audience and maximizes their chances of conversion.

Finding the right balance between organic and paid social media is crucial for businesses looking to develop an effective social media marketing strategy.

Search ads on Google are an effective way for us at Fanfare Media to help our clients improve their online visibility, target the right audience, measure their results, and gain a competitive advantage.

There’s probably a tactic on social media that fits somewhere in your marketing funnel.