2025 Local Business Marketing Essentials
As we step into 2025, I wanted to take a look back at what strategies have been working for the local businesses that I work with, and evaluate the strategies that I’m most interested in proposing to clients in the new year. Local businesses are increasingly looking for ways to grow their customer base, drive conversions, and maximize their advertising budgets. Below are three ways that I believe we can achieve success, without complicating our digital ad strategies too much.
1. Facebook Lead Generation Ads
Facebook Lead Gen Ads remain one of the most effective tools for local businesses to build a customer database and generate high-quality leads. These ads streamline the lead capture process by allowing users to submit their information without leaving the Facebook platform.
Key Benefits:
Ease of Use: Pre-filled forms make it quick for users to share their details.
Customizable Fields: Businesses can tailor forms to collect the specific data they need.
Follow-Up Opportunities: Integration with CRM systems enables instant follow-ups via email, text, or phone.
Combining Lead Gen Ads with Facebook’s retargeting capabilities to re-engage users who interacted with your business but didn’t complete the form is usually a low-cost way of getting these interested users to finally take the leap and get in touch with your business. Offering a small incentive, like a discount or free consultation, can boost conversions further.
2. Google Search Ads with a Focus on Conversion Tracking
Google Search Ads continue to dominate the digital advertising space, and in 2025, precision will be key. Local businesses should focus on running campaigns that not only drive traffic but also track the actions users take after clicking an ad.
Key Benefits:
High Intent Audience: Search ads reach users actively seeking specific products or services.
Detailed Analytics: Conversion tracking allows businesses to measure ROI effectively.
Adaptable Budgets: Campaigns can be optimized in real-time based on performance.
Pro Tip for 2025: Use tools like Google Tag Manager and Google Analytics 4 to set up advanced conversion tracking. Track actions like form submissions, phone calls, or purchases to understand which keywords and ads drive the most value.
3. Utilizing YouTube as an Extension of Facebook Campaigns
Sometimes we get so focused on the bottom of marketing funnel that we forget about expanding the top of the funnel to reach more users. YouTube offers a powerful platform for local businesses to expand their reach by repurposing content already used in Facebook campaigns. By leveraging existing video ads and creative assets, businesses can connect with a broader audience on a complementary channel.
Key Benefits:
Extended Reach: Tap into YouTube’s vast user base to complement Facebook audiences.
Cross-Platform Consistency: Maintain a cohesive message across multiple platforms.
Enhanced Engagement: Video content on YouTube often allows for longer and more detailed storytelling.
Use YouTube’s TrueView ads to ensure you only pay for engaged views. Pair this with your Facebook retargeting data to target users who have already interacted with your brand. This strategy helps reinforce your message and guide customers further down the funnel.
Final Thoughts
In 2025, the key to successful marketing lies in leveraging advanced tools and analytics to deliver personalized, high-impact campaigns. By incorporating Facebook Lead Gen Ads, Google Search Ads with robust conversion tracking, and utilizing YouTube as an extension of Facebook campaigns into marketing strategies, local businesses can stay competitive and drive meaningful results.
Fanfare Media is here to help local businesses implement these strategies and achieve their marketing goals. Contact us today to learn more about how we can elevate your advertising efforts in 2025.